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Know If Your Product Will Make Money Before You Invest: The PPC Tactic

Several entrepreneurs ask themselves: “What if I make an order and it doesn’t sell?” Fear no more. There are two primary ways to figure out whether your product will sell, and this is one of them. What makes this one hit the number one spot is the fact that it will also help you figure out your marketing strategy and branding, because you’ll be using PPC marketing to find your answers.

Step 1: Create Your Ads

Create two ads and two landing pages. Each ad should have a matching landing page, and the two sets should differ only by 1 detail (such as price, or headline, but not both. This will help you see what’s working and what’s not).

Step 2: Create a Dead-End Checkout Page

Your dead-end checkout page will be what your target customers see after they click “buy now”.  It will simply say, “Sorry for the inconvenience, but we’re currently sold out. We will have more for you soon.”

Step 3: Create Trackers

You want to be able to track how many visitors you get on each page. This will help you figure out the numbers.

Step 4: Launch The Campaigns

Launch your ad campaigns on Facebook PPC or Google PPC platforms. They should go for the same amount of time, and you should be keeping track of which ads work best, and which landing pages work best. This will allow you to see first hand how well your product will sell.

Step 5: Calculate

Step 5 is the best step, because you get to see how well the numbers are working. First you want to compare the campaigns with one another. This part’s easy, because whichever has the highest numbers wins. Then you want to take your best campaign and see what your conversion rate is. If it’s somewhere around 1% for lead to sales conversion, you’ve done well.

·         Please note that just because you have more hits on your lower priced ad doesn’t mean you made more money on it. On the actual sales, calculate hypothetical dollars earned, because it could actually be more on your lower hit but higher-priced campaign.

Step 6: Update & Do Over

Now you want to take notice of what did and didn’t work for your winning campaign. Something could have worked better for one that didn’t for the other. This is why you want to keep the different details at a minimum, because it makes it easier to pick this detail apart so you can combine the winning factors of each campaign. Once you do so, you’ll want to run another campaign with what you perceive to be the winning details against your champion campaign, and see which one does better. If it’s your newest campaign, you’re headed in the right direction. You should also be increasing your conversion rate, as well as dollars earned.

This strategy will help you not only figure out exactly how much money you’ll be earning from your product before you even order it, but also help you figure out the best ad campaign for it, so you can be sure to start off strong.

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